Vespa, the timeless icon of Italian lifestyle and a free spirit, ushers in a new era debuting the exclusive limited-edition Vespa 946 Dragon and matching varsity jacket in honor of the Year of the Dragon.
The iconic brand brings its distinctive Italian edge on the road, harnessing the power of the dragon, a mythological creature that holds unparalleled force and is regarded as an omen of prosperity, with a dedicated Lunar New Year celebration event in Hong Kong last January 24. Hosted at mixed-use arts and design hub PMQ, guests included friends of the brand Thai actor Bright, actress and model KanyaweeSongmuang, nicknamed Thanaerng, and Hong Kong native singer MC Cheung among others.
SET UP
Greeted by an immersive neon light tunnel, guests stepped into the world of Vespa where they had an exclusive opportunity to preview the Vespa 946 Dragon on display in a customised neon green cargo container. Live DJ performance by DJ Xiaolin added to the excitement and vibrancy of the evening.
VIP GUESTS
Key fashion and lifestyle influencers, socialites, and VIPs were in attendance including Thai superstar Bright, Hong Kong pop singer and idol MC Cheung, along with Thai model, actress and style icon Thanaerng.
Vespa’s inaugural fashion item, an exclusive Dragon Varsity Jacket, made its debut on superstar Bright. Drawing from the Vespa 946 Dragon’s design, the ribbed wool and nappa leather-sleeved varsity jacket features a dragon motif in emerald green alongside prints and embroideries on the left pocket and back panel. The jacket’s front panel features Vespa’s iconic V monogram accompanied by an ancient Chinese proverb. The exclusive collection, crafted from high-end materials and featuring innovative and luxurious details, echoes the bold ethos so central to the Year of the Dragon.
Available in a limited run of 1888 items, the Vespa 946 is emblazoned with a vibrant emerald green dragon motif that snakes around the livery.
The event also attracted the attendance of leading style influencers such as actors Kenji Fan, Martin Wong, and Bruce Tong, celebrity models Irisa Wong, Matthew Han, and Dong Dong, and coveted filmmaker and content creator Jazzie Sillona amongst many others.
@VESPA #VESPADRAGON
Vespa
It was 1946 when Vespa made its debut on the roads of a Europe devastated by the recent conflict but, equally, full of creativity and a desire for renewal. After seventy-seven years of history and over nineteen million scooters, Vespa is a global reference for style, elegance and technology. A brand known and loved all over the world that, with almost two million vehicles produced in the last decade, is experiencing one of the most fortunate and dynamic periods in its story www.vespa.com
Piaggio Group
Established in 1884, the Piaggio Group is Europe’s largest scooter and motorcycle manufacturer and one of the world leaders in its sector. It has been listed on the Italian Stock Exchange since 2006 (PIA.MI) and has three main lines of business: 2 and 3 wheel vehicles (scooters and motorcycles), light commercial vehicles and the robotics division (Piaggio Fast Forward) in Boston. The Group portfolio includes some of the best-known and most iconic light mobility brands, such as Piaggio, Vespa, Moto Guzzi, Aprilia, Ape and Piaggio Commercial. With more than 6,600 employees, the Piaggio Group markets its products in over 100 countries and has eight manufacturing plants, in Italy, India, China, Indonesia, Vietnam and America. The Group also has four R&D centres with around 1,000 employees. Piaggio Group www.piaggiogroup.com
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