Vespa brings style to winter with its new Capsule Collection Glacial hues and creative experimentation for the new chapter of Vespa’s lifestyle journey.
Milan, 28th October 2024
Vespa takes the stage again with a second intriguing clothing collection – the Vespa Snake Capsule – a journey through silent and enchanting winter landscapes, centred around the theme of change and transformation, a continuous experimentation of styles and innovation, of materials and shapes.
The new winter collection celebrates the brand’s elegant and irreverent spirit and serves as the second chapter in an ongoing exploration of new horizons that form part of the lifestyle project empty space, an eternal non-stop journey, which is in the brand’s DNA, along an unbroken path with the Summer Edit, Vespa’s first capsule clothing collection.
The Vespa Snake Capsule is inspired by the figure of the Snake, the animal celebrated the upcoming lunar year in the Chinese calendar. This fascinating and enigmatic creature is a symbol of rebirth and transformation, two themes central to the Vespa winter collection, and is an emblem of good luck. The snake graphic is the binding element of the entire capsule and is reflected across the clothing and accessories, recalling the meandering movements of the animal and its spirit of near constant adaptation.
The new collection includes a selection of reinterpreted winter pieces, characterised by fine fabrics and refined details that render each piece a wearable work of art. The snake’s innate ability to change colours to hide, intimidate or attract, and the cold and iridescent hues of the collection’s meticulously curated fabrics reflect this same ability in a glacial winter environment, covered in pristine white snow.
Among the most iconic pieces of the Vespa Snake Capsule are the bomber jacket in iridescent icy hues, with embroidered graffiti-style patches in shades of grey and white and the maxi-snake on the back, the wool and cashmere knitwear, composed of cardigans and sweaters, which guarantee a relaxed fit and timeless style, and the tracksuit set, with embroidered snake motifs, which adds a touch of street style.
The accessories are also decorated with the snake symbol and complete the capsule’s experience of craftsmanship, offering a perfect combination of practicality and design for total looks with a timeless aesthetic but a contemporary appeal. Chromatically, the collection progresses along an iridescent combination of hues that shift from ice to pearl grey to optical white, recalling the inspiration of the snowy winter landscape.
The Vespa Snake Capsule is available online in the Vespa area dedicated to the lifestyle project empty space. Through 19 November, it will also be for sale in the Vespa pop-up on the second floor of La Rinascente in Rome on Via del Tritone.
Vespa
It was 1946, when Vespa appeared on the streets of a Europe that was as devastated by the recent conflict as it was rich in ferments of rebirth and creativity. After seventy-eight years of history and over nineteen million units spread out across all the roads of all the continents, Vespa is a global touchstone for style, elegance and technology. A brand known and loved throughout the world which, with almost two million vehicles produced in the last decade, is experiencing one of the happiest periods in its history www.vespa.com
The Piaggio Group has been listed on the Italian Stock Exchange since 2006 (PIA.MI) and has three main business lines: 2- and 3-wheel vehicles (scooters and motorcycles), light commercial vehicles and the robotics division (Piaggio Fast Forward) developed in Boston. The Group’s portfolio includes some of the most iconic and renowned brands in the light mobility sector, like Piaggio, Vespa, Moto Guzzi, Aprilia, Ape and Piaggio Commercial. The Piaggio Group has over 6,600 employees, distributes its products in over 100 countries, and has eight manufacturing plants located in Italy, India, China, Vietnam, Indonesia and America. In addition, the Group has four research and development centres with approximately 1,000 employees. Piaggio Group www.piaggiogroup.com